Job Title: Communications Manager
Division: Development & Engagement
Reports To: Development Director
Overview: The Communications Manager is responsible for ensuring clear, consistent, and mission-aligned messaging across all CAA platforms. This position manages branding, social media, e-newsletters, and collaborative communications with internal teams, while developing and executing a coordinated communications and marketing calendar. The role is responsible for collecting, creating, and curating all CAA social media content. Additionally, the position serves as CAA’s primary media liaison, cultivating relationships with local media, coordinating press releases, and acting as the designated spokesperson to support positive public awareness and engagement aligned with our mission and values.
Communications:
Maintain positive, accurate messaging in alignment with CAA’s mission and values
Ensure consistent branding across all communications and platforms
Work collaboratively with other departments for the following (included but not limited to): graphics, website updates, social media posts/newsletter features, and other external communications
Produce bi-monthly e-newsletters (2x a month) highlighting upcoming events, adoptable pets, data trends, and other appropriate updates/information
Build out a communications plan/calendar that aligns with the quarterly marketing plan
Manage CAA social media accounts across all platforms; monitor post engagements
Work collaboratively with the Events Manager to align all event-related communications
Marketing:
Collect, create, and curate content for CAA social media
Coordinate the design and execute the ordering of all marketing materials authorized by the Development Director
Work collaboratively with the Events Manager to align event-related marketing efforts
Media Relations:
Serve as the designated spokesperson for all media connections
Build and maintain strong, positive relationships with all local media outlets
Coordinate timely and accurate press releases under the direction of the Development Director
Maintain positive, accurate messaging in alignment with CAA’s mission and values
Inform the Development Director of all news appearances
Knowledge, Skills, and Abilities:
Strong commitment to the mission and values of Companion Animal Alliance.
Must be detail-oriented, organized, self-motivated, and able to multitask.
Experience managing multiple projects at one time.
Excellent verbal, written, and interpersonal communication skills.
Strong relationship-building skills.
Excellent verbal, written, and interpersonal communication skills.
Critical and strategic thinking skills
Strong organizational and project management skills.
Team player, ability to work collaboratively and independently
Must be detail-oriented, self-motivated, and able to balance multiple projects at once
Ability to comfortably but professionally represent CAA in the media (e.g. new segments)
Familiarity with Meta Business Suite, CRMs, and other communication platforms.
Qualifications
Education/Experience: high school diploma or GED and 2+ years of experience in related fields OR Bachelor’s Degree in communications, marketing, graphic design, or other related fields and 1-2 years of experience.
Required: Must be 21+ and have a valid Louisiana driver’s license.
Please provide an example that demonstrates your success in any of the above-listed job details (ex: social media, graphic design, marketing campaign, media appearance, etc.)
Physical Demands
Work is performed at the shelter and at offsite meetings and events. Requires standing or walking for short to moderate periods and the ability to lift and carry up to 40 pounds as needed.
Employee Classification: Full-Time, Exempt
This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job related duties required by their supervisor. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.
Please send your resume to hollyd@caabr.org
